Stop Relying On Referrals

You Don't Control

The Client Pipeline delivers pre-qualified families actively seeking in-home care — straight to your phone — so you can stop playing on someone else's turf and start building a client base you actually own.

Families qualified by need, location, and budget before they reach you
Instant lead notification so your team calls within minutes — not hours
You only pay for leads that meet our qualification standard

THE CLIENT APPOINTMENT PIPELINE

Your first confirmed appointment in 14 days — Ready-to-buy consultations

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Why Agencies Trust Us:

$3M+

In New Revenue For Clients

100,000+

Qualified Leads Provided

6+ Years

Digital Marketing Experience

Why The Client Pipeline Works When Everything Else Hasn't

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Stop Paying For Leads Shared With Five Other Agencies

Platforms like A Place for Mom and Caring.com sell the same lead to multiple agencies simultaneously. You pay $54–$60 per contact for someone who's already had four other agencies call them before you do. Every lead we generate belongs exclusively to you.

No auctions. No shared lists. No competing against three agencies for the same family.

⏱️

Stop Chasing Families Who Can't Afford Care

The most common complaint from agency owners about paid lead platforms is simple: the family had no idea what care actually costs and hung up the moment they heard the price.

Every family we send your way has been filtered for realistic expectations before they ever reach your intake team.

No more burning an hour on a conversation that was never going to close.

✅

Own Your Lead Flow

Instead Of Renting It

Referral relationships take 8 to 12 in-person visits before a discharge planner sends you a single patient, and one missed shift can end the relationship entirely. You don't own that pipeline. You're borrowing it.

We run targeted Facebook campaigns directly to families in your service area who need care now.

You own the leads. You own the data.

Nobody can take that away from you.

📞

Call Families While They're Still Thinking About It

The average agency takes 70 minutes to follow up on a new inquiry. By then, two competitors have already called.

Our system sends your team an instant notification the moment a family submits their information — so you can call in minutes, not hours.

Speed to call is the single biggest variable between agencies that convert and agencies that don't. We build that into the system.

How it works:

3 Simple Steps

1 We Find Families Who Need Care Right Now

We run geographically targeted Facebook ads aimed at adult children and families dealing with a real, immediate care situation — a parent who just fell, a recent hospital discharge, a loved one who can no longer manage alone.

This isn't early-stage research traffic. These are families in active decision mode who are looking for a solution this week, not in six months.

Eliminate tire kicker altogeher. More families with a real situation who are ready to talk.

2 We Qualify Every Lead Before It Reaches You

Every family goes through a qualification process before anything lands on your desk. We filter for service area, care need, and budget expectations so your intake team isn't fielding calls from people who were never going to become clients.

What reaches you is a family who has expressed a genuine need, lives within your coverage area, has a realistic understanding of cost, and is expecting your call.

No-shows are eliminated. Time is protected. Your sales rep only calls qualified leads.

3 Your Team Calls Within Minutes — Not Hours

The moment a family qualifies and submits their information, your team gets an instant notification. The window to win that family closes fast. Our system is built to make sure you're first.

What you get is the lead, the context, and the timing advantage. Closing that family into a paying client is on you — and we'll equip you with everything you need to make that conversation count.

Your marketing investment is tied to predictable confirmed consultations, NOT clicks or leads.

Who we are

Meet The Founders

Mika Niemela

Co-Founder & CEO

Jani Niemela

Co-Founder & COO

Toni Niemela

Co-Founder & CFO

We've spent years in the trenches of direct response marketing — building advertising systems, writing copy, and running paid campaigns for businesses in some of the most competitive markets online — before he ever worked with a home care agency.

What we found when we looked at the home care industry was an obvious gap. Agency owners were spending thousands every month on platforms that sent them unqualified, shared leads with 2% conversion rates — or grinding through months of in-person visits to referral sources who barely had time to listen.

The ones who were growing were the ones who had figured out how to generate demand directly. The problem is most agency owners don't have the time, the expertise, or the systems to build that themselves.

The Client Pipeline is the done-for-you version of what the fastest-growing agencies are already doing. Targeted Facebook advertising. Pre-qualified leads. Instant notifications. Built specifically for independently-owned in-home care agencies who are ready to stop guessing where next month's clients are coming from.

Our Work Across Markets

We don't have home care case studies yet — we're building those now with our founding agency partners. What we do have is a proven track record of building direct response systems that convert in competitive markets. The same principles behind these results are exactly what we're applying to in-home care.

$80K Added Revenue in 2 Weeks

Real Estate Investment Coaching | Email Marketing & Copywriting

Generated $80,000 in sales within two weeks — from an email list of just 550 people. No paid ads. No big audience. Just the right message, written the right way, sent to the right people at the right time.

Tripled Book-A-Call Rate

B2B Marketing Agency | Funnel Build & Conversion Rate Optimization

Took a B2B marketing coach's book-a-call rate from 10.7% to 27.3% with a brand new funnel and copy overhaul. More than doubled the number of qualified prospects booking a sales call — without increasing ad spend.

Increased weekly sales by 529% in 30 days

Personal Brand | Paid Ads & Conversion Rate Optimization

Scaled a personal brand's weekly sales from 7 to 44 in 30 days. Same traffic, same audience — just a smarter funnel and tighter messaging that converted browsers into buyers.

Want results like these?

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Who is the Client Appointment Pipeline for?

Independently-owned in-home care agencies doing $500K or more in annual revenue who are ready to build a client acquisition system they actually control. If you're currently relying entirely on referrals or third-party platforms, this was built for you.

What makes a lead qualified?

A qualified lead is a family that has expressed a genuine need for in-home care, lives within your service area, has a realistic expectation of cost, and is expecting your call. We filter for all of these before the lead reaches you.

Do you guarantee a certain number of leads per month?

We don't invent volume numbers before testing your market — and you shouldn't trust anyone who does. What we guarantee is lead quality. Every lead that reaches you meets our qualification standard, or we replace it. As we gather data from your specific area we'll be transparent about what the numbers show and optimize from there.

How fast will I see my first leads?

Most agencies receive their first qualified leads within 14 days of launch. Speed depends on your service area and ad spend.

What does it cost?

We're currently accepting a small number of founding clients at a preferential rate while we build out our case studies in this market. If you're a good fit, we'll discuss that on a call.

How is this different from Caring.com or A Place for Mom?

Those platforms sell the same lead to multiple agencies simultaneously and have no way to filter for families who can actually afford care. We run campaigns exclusively for your agency, in your area, and every lead is filtered before it reaches you. You own the data. Nobody else gets those leads.

What's my team's role once leads come in?

Your intake team calls the lead as fast as possible — ideally within five minutes of the notification. We'll provide guidance on what that conversation should look like. The faster you call, the higher your conversion rate. That part is on your team, but we'll make sure they have what they need.